Saks Fifth Avenue – Aiva Creative

SAKS FIFTH AVENUE | Case Study

Reimagining the Luxury Digital Experience for Saks Fifth Avenue with Salesforce Commerce Cloud

AIVA Creative helped Saks Fifth Avenue transform their digital commerce infrastructure — delivering multi-region localization, a centralized OMS, empowered in-store sales tools, and a 360-degree customer data system befitting one of the world’s most iconic luxury retailers.

Challenges

The existing platform could not support digital expansion across multiple languages and regions — limiting Saks Fifth Avenue's ability to deliver a consistent luxury experience to a global audience.
The user interface required substantial improvement to meet the elevated expectations of Saks Fifth Avenue's discerning clientele and reflect the brand's premium positioning.
The Order Management System in use was not centralized, creating significant bottlenecks and inefficiencies that directly impacted merchant fulfillment operations.
Sales operators lacked the tools to place orders on behalf of in-store visitors — a critical gap for a luxury retailer where personalized service is a core part of the brand promise.
With no centralized customer database in place, customer records were being maintained manually — compromising accuracy, accessibility, and the ability to deliver a truly personalized experience.
Widespread manual processing was slowing down operations across the board — directly suppressing sales performance and driving up operational costs.

Solutions

Multi-region localization — Implemented Salesforce localization to support multiple locales, enabling Saks Fifth Avenue to deliver a consistent, culturally relevant luxury experience to customers across different regions and languages.
UI redesign & Fluent OMS integration — Delivered a significantly elevated UI and integrated Fluent OMS to streamline fulfillment operations. Engineered an in-store ordering system with flexible payment options, empowering sales associates to place orders on behalf of visiting customers with ease.
UI redesign & Fluent OMS integration — Delivered a significantly elevated UI and integrated Fluent OMS to streamline fulfillment operations. Engineered an in-store ordering system with flexible payment options, empowering sales associates to place orders on behalf of visiting customers with ease.

Results

Driving Considerable Business Transformation

AIVA Creative helped Saks Fifth Avenue build a digital commerce platform worthy of their legendary brand — one that operates globally, serves customers personally, and runs with the efficiency a modern luxury retailer demands. With centralized data, a streamlined OMS, and empowered store associates, Saks Fifth Avenue gained the infrastructure to scale internationally while preserving the white-glove experience their customers expect.

Our digital experience to match the standard of our physical stores was our greatest challenge. AIVA Creative understood exactly what Saks Fifth Avenue stands for — and they delivered a platform that reflects it. Our teams are more empowered, our customers are better served, and our operations run with a level of precision we hadn't experienced before.

Digital Commerce & Operations — Saks Fifth Avenue

Trusted Salesforce Talent, Delivered Fast.

Skip the lengthy hiring process. AIVA Creative gives you instant access to vetted Salesforce professionals who integrate seamlessly into your workflow — so you can focus on growth, not recruitment.

SAKS FIFTH AVENUE | Case Study

Reimagining the Luxury Digital Experience for Saks Fifth Avenue with Salesforce Commerce Cloud

Industry

Platform

Focus

Integration

Challenges

Solutions

Results

Driving Considerable Business Transformation

Trusted Salesforce Talent, Delivered Fast.

Who we're talking to

Where you're based

What you need

Global Presence

Global Leaders

Pakistan (Global Delivery Center)

USA (Regional Office)

Canada (Regional Office)

UAE (Regional Office)