Brooks Brothers – Aiva Creative

Brooks Brothers | Case Study

A Complete Salesforce Transformation for One of America's Most Iconic Fashion Brands

AIVA Creative helped Brooks Brothers overhaul their entire Salesforce ecosystem — from UI redesign and custom order management to backend performance optimization and uninterrupted global tech support.

Challenges

Brooks Brothers needed a complete Salesforce revamp to modernize their digital operations, improve customer experience, and make doing business online significantly easier across all markets.
One of the most critical challenges was preserving the integrity of existing data flows and maintaining the original database throughout a major transformation of the online business framework — with zero tolerance for data loss.
Operating across multiple countries required continuous technical support, ongoing bug fixes, and the resolution of complex campaign limitations — particularly within the Manhattan OMS environment.

Solutions

UI revamp & warehouse management — Delivered a complete redesign of the user interface to strengthen online presence and brand experience, alongside an upgraded warehouse management system fully aligned with the latest version of Salesforce Commerce Cloud.
Custom OMS & shirt design tool — Built a custom Order Management System to handle orders from around the globe with precision, and developed a bespoke shirt design management tool — giving Brooks Brothers a unique, brand-aligned customization experience for their customers.
Full backend transformation — Completely overhauled the backend architecture of the official website, delivering significantly improved site performance, faster page load speeds, and the capacity to handle a substantially higher volume of daily visitors and purchase orders.

Results

Driving Considerable Business Transformation

AIVA Creative delivered a ground-up Salesforce transformation for Brooks Brothers — modernizing their storefront, rebuilding their order management infrastructure, and equipping their global operations with the technical foundation needed to scale. The result was a faster, more reliable, and more customer-friendly platform capable of handling the demands of a truly multinational fashion brand.

Transforming a platform as complex as ours — with global operations, custom product experiences, and a legacy database that had to be preserved — was no small task. AIVA Creative handled it with precision and professionalism. Our website now performs at a level that genuinely reflects the Brooks Brothers standard, and our team has never felt more supported.

Digital & E-Commerce — Brooks Brothers

Trusted Salesforce Talent, Delivered Fast.

Skip the lengthy hiring process. AIVA Creative gives you instant access to vetted Salesforce professionals who integrate seamlessly into your workflow — so you can focus on growth, not recruitment.

Brooks Brothers | Case Study

A Complete Salesforce Transformation for One of America's Most Iconic Fashion Brands

Industry

Platform

Focus

Integration

Challenges

Solutions

Results

Driving Considerable Business Transformation

Trusted Salesforce Talent, Delivered Fast.

Who we're talking to

Where you're based

What you need

Global Presence

Global Leaders

Pakistan (Global Delivery Center)

USA (Regional Office)

Canada (Regional Office)

UAE (Regional Office)